Dior not only want us to workout in their clothing but workout on their Dior equipment too.
According to WWD, the French luxury house has partnered with Technogym on branded sports equipment to coincide with the introduction of the brands Vibe sportswear collection designed by Maria Grazia Chiuri for the cruise 2022 show in Athens.
Technogym is reintroducing a treadmill, multifunctional weight bench, dumbbells and gym ball for the luxury brand. The equipment will now come in a white version enhanced by a Dior star, and the Christian Dior name embellished with the brand’s signature five horizontal stripes.
The equipment will go on sale in January in select stores.