Ciara is invested her time and money into Ten To One Rum.
The singer has joined with Trinidad-born founder and CEO Marc Farrell to become a co-owner, investor and director for the brand.
“Not only is the product exceptional, but Marc has helped the brand establish a clear and authentic point of view. I knew immediately that I had to get involved!” Ciara said, “I couldn’t be more excited to help the brand build on its amazing foundation, and invite new audiences to rediscover their love for rum through Ten To One.”
Ciara will magnify the brand’s commitment to reshaping the conversation around rum. The singer will be focusing on marketing, creative, business development, and strategic partnerships. She plans on working closely with Farrell to help bring the vision he has for an inclusive and inspired brand to new communities where she already has meaningful connections.