It’s about to be ALL BLACK EVERYTHING when Ralph Lauren drops their capsule collection with Moorehouse and Spelman College.
The collection drops later this month honoring the history and sartorial traditions of both institutions with an all-Black everything campaign… Everybody from the creative directors, cinematographer and models (who mostly are students at the two universities) are Black.
The line, an ode to 1920s to 1950s collegiate style, draws on the influence Black college students had in setting style trends.
“By sharing the early history of Spelman, as reflected in archival research, through clothing, the collection encourages conversations about the creative power of the Black experience and the ways in which a personal fashion aesthetic intersects with institutional values of solidarity and connection,” Spelman College president Dr. Mary Schmidt Campbell said. “The history of dress and style played a critical role in the late 1950s and 1960s in the Civil Rights Movement. Students who sat at lunch tables, or who protested in front of segregated department stores or marched in protests always did so with deliberate and planned consciousness of their dress.”
According to WWD, the capsule collection, which ranges in price from $20 to $2,500, will release to Morehouse and Spelman students and faculty for a presale before being made available to everyone else on March 29th.