Gucci's new love parade campaign

Snoop Dogg joins other celebs in Gucci’s new Love Parade Campaign

Snoop Dogg and other celebs have taken over Hollywood Boulevard and our dreams in Gucci’s new Love Parade campaign.


The Love Parade focuses on showcasing old Hollywood glam with an updated modern-day flair, through a new clothing collection of course.

“Surrounded by the cinematic aura of the #GucciLoveParade collection, @snoopdogg sits down to a boisterous banquet in a satin suit paired with a velvet neck bow and cowboy hat,” the luxury brand captioned a  photo of Snoop wearing a vibrant green suit while holding a small fork topped with a piece of cake.

Gucci’s latest campaign mirrors an eclectic, fun, stylish dinner party that was envisioned by the brand’s creative director, Alessandro Michele.

Gucci's new love parade campaign
Photo Credit: GUCCI

When speaking about the inspiration behind the Gucci Love Parade campaign, Michele said in a statement: “I thought about how my mother raised me as a devout worshipper of beauty. About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies.”

The star studded campaign also features Miley Cyrus, Jared Leto, Beanie Feldstein, Deng Lun, Jungjae Lee, and Liu Wen.

California dreaming!

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