“Perfect Pair” Lori Loughlin and Olivia Jade for Steve Madden
In their first-ever campaign together, actor Lori Loughlin and Olivia Jade Giannulli, join Steve Madden in the brand’s upcoming campaign, aptly called “The Perfect Pair.”
This is the first time this mother-daughter duo has made a joint appearance. “The Perfect Pair” is all about embracing Steve Madden’s multi-generational appeal.
What better way to show a brand’s versatility than having mother-daughter duos strut in similar styles? Madden felt that Lori Loughlin and her daughter Olivia Jade Giannulli were the perfect pair.
“Who isn’t a fan of Full House? And the kids love Olivia’s content. I just thought it would be cool,” says Madden.