Beyonce and Jay Z are the new faces of Tiffany & Co. and will appear in the next ad campaign for the luxury jeweler.
Bey revealed the partnership in her latest cover story for Harper’s Bazaar, where she modeled her latest IVY PARK gear alongside jewelry pieces from the iconic brand.
Icon. Legend. @beyonce wears an internally flawless Tiffany diamond of over 21 carats on the cover of the @harpersbazaarus ICONS issue. Link in bio for full story.
Tiffany and Co. is now owned by LVMH Moët Hennessy Louis Vuitton. LVMH has updated its brand image to appeal to younger consumers, they even adopted a new slogan “Not Your Mother’s Tiffany.”
According to Forbes, there will be new merchandise, such as engagement rings for men as well as silver chain-link necklaces and bracelets.
I can’t wait to see what these two and their creative teams do with their Tiffany campaigns.
