Snoop Dogg and family are once again spreading holiday cheer with The Children’s Place holiday campaign.

The iconic rapper is the second of three musical icons to join The Children’s Place’s three-part holiday campaign appealing to and celebrating their current and prospective millennial shopper audiences by fusing music, family, and fashion.

“The Snoop Dogg Holiday Collection” invites three generations of the rapper’s family to take part in the festivities. The new campaign features Snoop and his wife, Shante Broadus, with their children, grandchildren, and dog Charlie as they gather round for the holiday season.

The news was celebrated with an Oct. 3 commercial titled “An Iconic Holiday Part 2” that showcases the entrepreneur’s family decked out in “head to toe swag” while decking the halls with joy.

To shop the brand’s Holiday product collections, please visit www.childrensplace.com and follow @ChildrensPlace on Instagram and Facebook.