On Friday Rihanna unveiled her latest Fenty x PUMA collection reinventing the classic Creeper trainer and just in time for Back to School.
RIHANNA IS TAKING US TO SCHOOL WITH THE FENTY X PUMA CREEPER PHATTY ‘IN SESSION’ WITH CHLOE CHERRY AND ANJELICA HUSTON
It’s school picture day in Rihanna’s latest creative campaign shot by Philippa Price. As Creative Director, Rihanna also stars in the campaign as “the good gal” alongside a few unexpected school mates. Euphoria star Chloe Cherry, “the emo girl”, and film icon Anjelica Huston, the principal, round out this star-studded campaign. A varied cast including the “theater kid”, “popular girl”, “nerd” and “class pet”, add flavor and personality to this nostalgic yet fashionable campaign.
In the words of our girl, Rih, “Your whole school will be wearing the Creeper Phatty’s and this campaign plays with that vision. We chose these colors and material very purposefully for back-to-school. The black-on-black corduroy remind me of my very own childhood, a uniform approved shoe with the twist I always wish I had.”
This back-to-school In Session drop offers colors and sizes for all ages.
