Rihanna has been unveiled as the new face of Dior’s J’Adore fragrance

Who said Rihanna was retiring?

Dior announced on Instagram Tuesday alongside a photo of the singer dressed in a black cap, dark shades, a textured jacket, and jewels that she was indeed the new face of the luxury brands J’Adore fragrance.

‘The scent, that I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity’.

“Parfums Christian Dior is truly delighted to welcome icon Rihanna, whose wide-ranging talents, remarkable beauty and universal appeal now embody the world of J’adore,” the brand captioned the photo.

Rihanna Dior Fragrance

Dior went on to say how RiRi’s personal story aligns with the brands character.

“J’adore has been present for women all over the world,” Dior wrote in a post. It is the perfume of a powerful, liberated, and independent woman, which resonates with Rihanna’s personal story, one she has made her own, wearing it as an emblem of audacity and seduction.”

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