In celebration of International Day of the Girl, former First Lady Michelle Obama announced a new Obama Foundation girls opportunity alliance campaign Get Her There. The new campaign is a global call to action to help educate and empower adolescent girls around the world to reach their full potential.

Over the next five years, the Alliance aims to bring together a diverse group of everyday people, corporations, industry leaders, nonprofits, and valuable stakeholders to support hundreds of community-based organizations worldwide, reaching thousands of adolescent girls.

Check out the Get Her There launch video produced by actress Marsai Martin through her production company Genius Entertainment.