How Sweet the Sound back with Mental Health Component
How Sweet the Sound is back after a 10 year hiatus with judges Jekalyn Carr, Ricky Dillard, Hezekiah Walker, JJ Hairston and a mental health component geared towards the Black community.
The Gospel competition tour is poised to electrify the gospel music industry on June 4th 2022, at Bon Secours Wellness Arena in Greenville, South Carolina, as it selects the best gospel choir, soloist, and dance performance. The live, in-person gospel music competition also marks the start of a multi-dimensional partnership with the Ad Council on their Sound It Out Campaign.
The collaboration between the Ad Council and How Sweet The Sound seeks to encourage and equip people in the Black community to have more conversations about their emotional wellbeing, which has been further impacted by the pandemic. Black parents more often than white parents have reported that COVID-19 has negatively impacted their children’s education, their ability to care for their children and their relationships with family members.
Youth and young adult choirs from across the United States can now enter the How Sweet The Sound Junior competition. Four finalists will perform live at the How Sweet The Sound pre-show, competing for a $1,000 cash prize. More information about this exciting youth competition is available here.
Tickets for How Sweet The Sound are available at Ticketmaster or Bon Secours Wellness Arena.