L’Oréal Paris announced on Thursday that H.E.R., real name Gabriella Wilson, is joining the company as their new brand ambassador.

I am beyond excited and honoured to join the #LOrealParisFamily as a global ambassador! Like so many women, @LorealParis is a brand I’ve known since I was a young girl, not just for their products (which I really do use!) but also for their beautiful mantra, Because I’m Worth It. That powerful statement is just as relevant today as it was when introduced to the world 40 years ago.

Not only is the singer the new face but she’s also using her bomb curls to launch the beauty brands new haircare line for girls with curls….The Dream Lengths Curls range collection.

According to L’Oreál’s website the Elvive Dream Lengths Curls collection is a paraben-free nourishing formula that helps you achieve dreamy hydrated, defined, bouncy, soft curly hair without weigh down. Formulated with a cocktail of hyaluronic acid and fine castor oil, Elvive Dream Lengths Curls curly hair regimen helps locks in long-lasting moisture for deeply hydrated curly hair from scalp to tip and defines curly hair by sculpting and retaining shape. Plus, it helps fight humidity! 

You can shop the collection HERE.