Tennis star Venus Williams has partnered with online personal styling and shopping service Stitch Fix to help women say goodbye to gym intimidation.
The Goodbye Gymtimidation campaign, aims to combat the ‘anxiety caused by working out in front of others – which women experience twice as often as men.
Through the campaign, Williams offers her own tips on how to tackle ‘gymtimidation’, and commented ‘Playing tennis on a global stage doesn’t make me immune to anxieties. In fact, I’d say it’s just the opposite. That’s why I decided to join forces with Stitch Fix on this campaign – to create awareness of this issue and inspire women to stay confident in themselves throughout their wellness journey’.
Venus poses in several sleek athleisure pieces. In one shot, she can be seen in a white and navy striped tank top, complete with white headphones. The matching set is completed with brand partner K-Swiss sneakers for a smooth finish.
