It’s Usher baby!!!!!!!! The music icon has been unveiled as the face of Ralph Lauren Fragrances newest eau de parfum, Ralph’s Club New York which celebrates N.Y.C. and all its glory.

For the campaign, which “captures the timeless glamour of Manhattan’s golden age” according to a press release, Usher is serving a timeless look dressed in the label as well.

“I think we were all in the afterglow of what had happened in Las Vegas,” Usher shared with PEOPLE of the style direction for the campaign. “I think around that time, I really just decided to dress up for my fans.” Usher says when he translated his ideas for stage to ones for this campaign, the Ralph Lauren team “was accepting.”

“I feel proud,” Usher says of wearing Ralph Lauren in the campaign, adding that it’s representative “of where I have gone over time, with fashion. It’s led me to this very timeless character in terms of how I dress. Whether it’s very formal, or a little bit more relaxed and casual, it’s always fresh.”

His take on Ralph’s Club New York?

I really do feel like the scent represents something that feels sophisticated, bold and commanding in the way where when you walk into a room and people smell it, there’s an identity and there’s something that people remember. There’s something that plays in these two spaces, casual and formal. It works.

Shop Ralph’s Club New York HERE