A new study reveals that Louis Vuitton remains at the forefront of luxury brands.

Dior is the second most popular brand globally and Gucci is the third most in-demand and popular luxury brand worldwide.

Research by Cross-Border Shopping Platform Ubuy analyzed five different metrics including global searches, global website visits, social media following and engagement and revenue, to determine out of 100 of the most well-renowned and revered brands, which is the most popular.  

1 – Louis Vuitton 

Louis Vuitton is a renowned luxury fashion brand that epitomizes elegance, sophistication, and timeless style. Founded in 1854 by Louis Vuitton, the French company has since become synonymous with high-end fashion and accessories. Louis Vuitton has the most global monthly searches (8,330,000) and website visits (15,500,000). In 2022 Luis Vuitton alone did over $15 billion in sales. With a massive online following as well, Louis Vuitton cements itself as the most well-known and popular luxury brand globally. 

2 – Dior 

Dior has become an icon in the fashion industry. Beyond its signature haute couture creations, the brand offers a wide range of products, including ready-to-wear clothing, accessories, fragrance, and cosmetics. Because of Dior’s broad range of products the company recorded the highest revenue of any of the luxury fashion brands making over $60 billion. Dior also has one of the highest monthly website visits (12,600,000) and has a huge online following with over 40,000,000 followers.  

3 – Gucci 

Established in Florence, Italy, in 1921 by Guccio Gucci, the brand has become a global symbol of elegance and sophistication. With its signature double G logo and bold, innovative designs, Gucci continues to captivate fashion enthusiasts around the world, setting trends and pushing boundaries in the industry. Gucci has the second-highest search volume (4,690,000 monthly searches), and over 9 million website visits every month.  

4 – Chanel 

Chanel is a renowned French fashion and luxury brand Founded by Coco Chanel in 1910. The brand quickly became synonymous with high fashion, introducing innovative designs and revolutionizing women’s clothing with its signature tweed suits, little black dresses, and quilted handbags. Chanel also has over 9 million website visits every month as well as the largest social media following with over 56 million followers. Chanel’s broad range of products also means the brand’s revenue streams are multiplied making them one of the most profitable with a revenue of over $12 billion. 

5 – Rolex 

Founded in 1905 by Hans Wilsdorf and Alfred Davis, Rolex has consistently pushed the boundaries of watchmaking, setting the industry standards for quality, reliability, and innovation. The brand’s iconic models, such as the Oyster Perpetual, Submariner, Daytona, and Datejust, have become synonymous with luxury and success. Rolex has been a popular brand for many years setting the standards for luxury watches. Rolex receives over 6 million monthly visits to its website and made over $7 billion in revenue in 2022. Rolex does have a slightly smaller online following with 14 million followers however has a better engagement rate than many brands with 0.50%