Actress Storm Reid New Balance sneakers are inspired by Atlanta culture.

Atlanta, Georgia, has long been the headquarters of American music, culture, and art. One of the city’s very own, Storm Reid, has become a household name in recent years through her television and movie roles.

Now the city that helped shape Reid has inspired her latest project. Last week, New Balance announced its collaboration with the Emmy-nominated, multi-talented actress and producer. Reid’s first signature sneaker, the New Balance CT302, launched on August 4, 2023. 

A New Balance brand ambassador since October 2021, this collaboration marks Reid’s first sneaker launch with the company.