Sofia Richie Grainge has launched a kids line that’s a combination of cozy and timeless pieces with Amazon’s in house brand, Amazon Essentials and everything is under $40.

As a new mom, it was important to me that this collection prioritize comfort, fabric, and attention to tiny details – all things I look for when dressing my daughter,” says Grainge. “I am so proud of this collaboration with Amazon Essentials and the gorgeous styles we made.

The new line that drops just in time for the holidays, features over 35 pieces and is  Amazon Essentials’ first-ever celebrity collaboration.