Selena Gomez Beauty Brand
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Selena Gomez Beauty Brand Debuts Fragrance

Selena Gomez beauty brand Rare Beauty is now in the fragrance business and fans of her beauty line like myself couldn’t be more excited!

Rare Eau de Parfum hits Sephora on August 7th. A full size bottle (50ml) will retail for $75, but the scent will also be available for purchase in a travel size (10mil) for $30.

Rich vanilla meets a hint of spicy ginger for a scent that’s both bright and sensual—never too sweet, always sophisticated. As it lingers, the sandalwood and skin musks reveal new layers over time, making every moment feel rare and unforgettable. ​

The new fragrance also reportedly has 12-hour lasting power and a pleasingly squat, ergonomic bottle designed in partnership with certified hand therapists and packaging engineers for individuals with dexterity issues. But because Selena really said “I’m not done yet,” the drop also includes four Fragrance Layering Balms — in Amber Vanilla, Floral Peony Blossom, Fresh Bergamot, and Woody Oak — to be be worn alone or layered to enhance the Eau de Parfum.

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