Megan Thee Stallion and Planet Fitness Team Up
Planet Fitness has tapped Megan Thee Stallion to help the hotties get fit in the new year!
Crowned the “Mother Fitness” by Planet Fitness, the Grammy award-winning performer stars in a 30-second promo telling a tale of an alarming gym landscape filled with toxic instructors and “fitspo fakes” before appearing in a purple cloud to rescue gym goers and transporting them to the “Judgement Free Zone” of Planet Fitness.
The gym is planning an integrated marketing campaign that includes advertising, commercial spots, an AR filter, limited-edition co-branded merchandise and free in-app workouts inspired by the award winning rapper.