Tory Burch has enlisted reality tv star and model Kendall Jenner to promote her brands latest fragrance Sublime.
Above anything else, I want women to feel confident, sensual, and strong.
In an interview with WWD, the fashion designer shared why she chose Kendall Jenner to promote the new scent as well as details about the scent.
When I was at our home in Antigua, I found this vintage leather handbag in my mother’s closet. The scent was intoxicating, and I thought it was a great starting point for our fragrance. I wanted to create tension with the addition of unexpected notes: osmanthus, vetiver, rose, a slight touch of mandarin. The juxtaposition makes it addictive.
On choosing Kendall Jenner:
“She is fearless, she is an entrepreneur, and she truly embodies confidence, sensuality, and strength.”
Sublime Eau de Parfum 90 ML. See On Tory Burch
