Black-founded and Black-led brand with Chicago roots Creme Of Nature has named Keke Palmer as their first -ever chief brand officer.
In her new role, Palmer will consult behind-the-scenes on product innovation, advise on packaging evolution, and share product demos, as well as influence brand direction, marketing, and storytelling to help curate campaigns that will “authentically engage the multicultural community”.
The Emmy award-winning actress, singer, songwriter, producer, and television host will be featured throughout Creme of Nature’s social and digital media campaigns, in-store displays, and national advertising, and will make live appearances on behalf of the brand.
“This partnership means so much more than just being an ambassador or face of the brand, but more importantly, I get to have a voice in shaping the future of a company that truly cares about the same things I do – authenticity, representation, and natural beauty, the actress shared. I am equally passionate about ensuring that we continue to create products that resonate with our community and celebrate the diversity of textured hair.”
