Gwen Stefani is finally sharing with fans the shade of red she’s been wearing on her lips since the 90’s via her new GXVE makeup line (pronounced GIVE).
Taking after that signature look, GXVE will launch several lipstick formulas in matte, satin, and liquid formats, all of which will come in her signature red shade called Original Recipe, according to Allure. Additionally, the collection will feature four eye shadow quads, blue and black eyeliner pencils, two different brow pencils, each available in seven shades, and a makeup-priming face oil. All of it is housed in black-and-white packaging that emulates Stefani’s fashion sense with metallic gold accents.
What’s with the name GXVE? In true Stefani style, it’s the way the Holla Back singer signs her name with just a “G” and an “X”
The new line will be available online March 3rd, and at Sephora starting March 10th.