Macy’s is celebrating Black creatives with the return of Icons of Style and GooGoo Atkins is one of the department stores featured creative.
GooGoo has been giving curvy girls major style goals for years—and now, she is finally able to share her glamour & positivity with her very own all-plus-size collection for Macy’s.
The curvy community is where my heart lives. I was
inspired to create this collection because someone who
looks like me needed to make clothes for me.
Icons of Style is a collaboration with Black visionaries to help move the fashion world forward. Also featured are Areeayl Goodwin, Matthew Harris, Jerome LaMaar, Ade Samuel and Stella and Blaise Bennett. The featured visionaries will create limited-edition seasonal collections throughout 2022 to inspire customers to embrace their personal style. Featuring exclusive designs for brands found only at Macy’s, each creative artfully designed a fashion-forward capsule of must-have items, inspired by their unique perspective and dynamic style. The first capsule of Icons of Style is available now on macys.com, the Macy’s app and select locations nationwide.
