Ugg has unveiled it’s holiday campaign Feels Like UGG featuring Jorge “Gitoo” Wright, a star on the cutting edge of the New York City fashion club culture scene known for bringing together all types of people to celebrate the pursuit of well-being.

His energy, passion, self-confidence, and love for others demonstrate the meaning of the season. Gathered around him is his community of creative friends, as well as his family who join him in celebrating holiday joy.

To further spread the love and support this holiday season, the brand is donating $50,000 each to  PFLAG and Sad Girls Club, who share the same passion of offering comfort and mental health services to those who are particularly vulnerable and who might not otherwise have access.

The brands holiday offering features fresh iterations of the globally beloved Classic Boot, slippers and updated versions of fan-favorites. 

Check out the entire holiday collection at ugg.com