Must be the money!!!!!! Coach Prime and family is cashing in!

KFC has tapped Deion Sanders, his children and mother Sanders to promote the brand’s latest menu innovations, including new KFC Chicken Nuggets and other soon-to-be-announced menu innovations.

KFC has been a lunch and dinnertime go-to for the Sanders family since I was a kid, and my kids loved this tradition as well, Deion shared in a Press Release. Game days, family and a bucket of Kentucky Fried Chicken have always brought us memorable moments, so this partnership is a real family affair.

To kick off the partnership, Coach Prime and his five children – Deiondra, Deion Jr., Shilo, Shedeur and Shelomi – appear all together for the first time ever in content where they roll up to a KFC drive-thru in true “Prime Time” fashion (in a signature, custom KFC-branded golf cart) to order their fried chicken favorites. Deion Sanders’ mom, Connie Sanders, even makes an appearance in content where the family enjoys new KFC Chicken Nuggets.