Carol’s Daughter, a pioneer in the natural hair care space, is the exclusive hair care partner of the new Warner Bros. Pictures’ film, The Color Purple – a bold new take on the beloved story drawn from the seminal novel and the Broadway musical.

The film will be released in theaters nationwide Christmas Day (December 25). To celebrate the partnership, the brand has launched the “From Sister to Sister” campaign, which aims to celebrate the profound and meaningful relationships that exist between mothers, daughters, sisters, aunts, friends, and mentors.

I am honored to announce our partnership with Warner Bros.,” says Lisa Price, Carol’s Daughter Founder. “The Color Purple is a timeless story of resilience and empowerment, with an emphasis on community and belonging. Like the film, Carol’s Daughter has always celebrated the power of sisterhood and the unwavering support found in our tribes. This partnership allows us to continue to uplift our stories, our community and to champion the power of our magical sisterhood (and brotherhood) on and off screen.

In anticipation of the film, Carol’s Daughter will release exclusive bundles of beloved collections –  ‘The Purple Bundle’ featuring Black Vanilla and ‘The Strength of Gold Bundle’ featuring Goddess Strength. Both bundles will include the perfectly paired shampoo and conditioner, with ‘The Strength of Gold Bundle’ also featuring favorites like the leave-in conditioner and 7 oil blend hair & scalp oil.