Alicia Keys has teamed up with sportswear and wellness brand Athleta to launch her own limited-edition collection of athletic wear on International Women’s Day, March 8, 2022.
I want us to know how powerful we are!! I want us to take care of ourselves and never forget the brilliance that we possess!!
The collection will feature items in sizes XXS to 3X, including crop tops, jumpsuits, high-waisted leggings and more in both bright and neutral hues.
The singer/songwriter joins as both an adviser and mentor for the brand’s Power of She Fund, which aims to empower women through grants and volunteering work.
“I was drawn to Athleta because we both want to encourage women to discover, accept and OWN their power,” Keys said in a statement. “We’re all about the uniqueness of women, body positivity and creating a lifestyle that showcases our immeasurable power within. It’s time to thrive — not just to survive — and my hope is that these offerings are another outlet for you to amplify your personal power, your possibility, and feel comfortable in your own skin.”
Keys will also help select recipients for the Power of She Fund grant program, as well as provide them with mentoring and learning resources from her personal journey through well-being. The foundation supports female-centered businesses and organizations that are committed to making well-being accessible, specifically in BIPOC communities.